Lidl US Commits to Certified Sustainable Fresh and Frozen Seafood Range

Lidl US Partners with The Marine Stewardship Council (MSC), Best Aquaculture Practices (BAP) and the Aquaculture Stewardship Council (ASC) To Certify All Fresh and Frozen Seafood Sold in Lidl’s Everyday Assortment

05/17/2017 12:00:00 | Arlington, Virginia

Lidl Seafood Image

Lidl Seafood

Lidl US today committed to selling only certified sustainable fresh and frozen seafood as part of its everyday seafood assortment. Lidl is partnering with the Marine

Stewardship Council (MSC), Best Aquaculture Practices (BAP), and the Aquaculture Stewardship Council (ASC) to ensure that all fresh and frozen seafood sold in Lidl’s fixed assortment is harvested or farmed in an environmentally sustainable and responsible manner. The three certifying organizations work rigorously to ensure that seafood suppliers use best practices in the harvesting, farming and sourcing of seafood products globally.

 “We are pleased to announce that our entire everyday fresh and frozen seafood assortment will be certified sustainable,” said Boudewijn Tiktak, the Chief Commercial Officer at Lidl US. “We are proud to work closely with the Marine Stewardship Council (MSC), Best Aquaculture Practices (BAP), and the Aquaculture Stewardship Council (ASC) in this step to ensure suppliers meet our high-quality standards.   As a company, we are always working to make better and more sustainable choices attainable to all customers and this is an important part of that promise.”  

 “Lidl’s commitment to certified sustainable sourcing for all fresh and frozen seafood in its core assortment will indeed set a new standard in the U.S. market,” said Brian Perkins, MSC’s regional director for the Americas. ““When people purchase MSC certified seafood, their choice supports fishermen around the world who are working hard to meet the world’s most rigorous standard for environmental sustainability of wild capture fishing.”

 “This is a tremendous step by Lidl to ensure that its entire core assortment of fresh and frozen seafood is third party certified,” added Chris Keller, BAP’s Director of North American Market Development.   “This important commitment helps address issues such as disease, antibiotic use and social welfare in the supply chain.  Lidl clearly sees how this is the next frontier in responsible and sustainable sourcing.  We applaud the vision and commitment of Lidl as they join with BAP to drive true change in the market place and the industry.”

 “We applaud Lidl’s leadership and commitment to conservation.  They are important partners for the ASC and are critical to helping us reward and recognize those farms that meet best practices. Their pledge to increase their commitment will also help us bring even more farms into our fast- growing  program,” said Esther Luiten, ASC Commercial Director.  “Importantly, Lidl has upended the idea that seafood from farms certified to the best social and environmental standards, such as the ASC, has to come at a premium price. Consumers can have confidence that Lidl shares their values for seafood produced in the best possible manner."  

 About Lidl

Lidl operates about 10,000 stores in 27 countries throughout Europe, offering customers the highest quality fresh produce, meat, bakery items and a wide array of household products at the lowest possible prices. Lidl first established its U.S. headquarters in Arlington County, Virginia last year. Since then, it has announced regional headquarters and distribution centers in Spotsylvania County, Virginia; Alamance County, North Carolina and Cecil County, Maryland. In total, Lidl has committed to creating more than 5,000 new jobs at these facilities and at the new stores. To learn more about career opportunities at Lidl, visit

 About MSC

The Marine Stewardship Council (MSC) is an international non-profit organization. The MSC’s vision is for the world's oceans to be teeming with life, and seafood supplies safeguarded for this and future generations. It’s ecolabel and certification program recognizes and rewards sustainable fishing practices and is helping create a more sustainable seafood market. 

The blue MSC label on a seafood product means that:

- It comes from a wild-catch fishery which has been independently certified to the MSC's science-based standard for environmentally sustainable fishing. 

- It's fully traceable to a sustainable source.

More than 280 fisheries in over 35 countries are certified to the MSC's Standard. These fisheries have a combined annual seafood production of almost nine million metric tons, representing close to 10 percent of annual global yields. Over 20,000 seafood products worldwide carry the blue MSC label. For more information, visit


About BAP

A division of the Global Aquaculture Alliance, Best Aquaculture Practices (BAP) is an international certification program based on achievable, science-based and continuously improved performance standards for the entire aquaculture supply chain — farms, hatcheries, processing plants and feed mills — that assure healthful foods produced through environmentally and socially responsible means. BAP certification is based on independent audits that evaluate compliance with the BAP standards developed by the Global Aquaculture Alliance. More than 1,600 facilities worldwide are BAP certified.  For more information, visit


About ASC

The Aquaculture Stewardship Council (ASC) is an independent, international non-profit organization that manages the world’s leading certification and labelling program for responsible aquaculture. The ASC works with producers, retail and foodservice companies, scientists, conservation groups and consumers to recognise and reward responsible aquaculture producers through the application of metrics based standards that mitigate the adverse impacts associated with aquaculture, and contribute to transforming seafood markets towards sustainability. Through the use of the ASC on-pack logo, the program promotes best environmental and social choice when buying seafood. 

The ASC also ensures that the social rights and safety of those who work on the farms and live in the local communities are safeguarded. Employees working on ASC certified farms must have fair working conditions and contracts as mandated by the International Labour Organization. For more information, visit 



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