Lidl Takes Home Wins From Progressive Grocer's Editors' Picks Awards

Lidl’s Way To Go! Chocolate Bars and Gelatelli Crème Brulee Gelato Recognized As 2021 Best New Products

09/21/2021 | Arlington, Virginia

Progressive Grocer Editors' Picks Awards

Progressive Grocer Editors' Picks Awards

Lidl, recently ranked a top 3 U.S. grocer by USA Today 10Best, announced today it was awarded Progressive Grocer Editors’ Picks Awards for two products – its Way To Go! Chocolate Bars in Dark Chocolate and Milk Chocolate and Gelatelli Crème Brulee Gelato. Submitted products were judged on innovation, impact and overall value.

“We are proud to be recognized for our unique and high-quality products,” said Stefan Schwarz, Lidl US Chief Product Officer. “Our expert buyers look to bring innovative products to our shelves every day and we encourage shoppers to try out these two products next time they’re in stores.”

 In its 18th year, Progressive Grocer’s Editors’ Picks Awards recognizes the evolution of cutting-edge product innovation, giving retail buyers a comprehensive guide to the latest and greatest products that meet consumers’ ever-increasing demand for functional, interesting, and on-trend products. The winners are showcased in Progressive Grocer’s September 2021 issue.


About Lidl

Lidl operates around 11,550 stores and is active in 32 countries, employing more than 341,000 employees globally. Lidl offers customers the highest quality fresh produce, meat, bakery items and a wide array of household products at unbelievably low prices. Lidl first established its U.S. headquarters in Arlington County, Virginia, in June 2015, and today sells its award-winning products in more than 150 stores across nine east coast states. For more information, visit

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