LIDL US OPENING A FRESH NEW STORE IN FREEHOLD, NEW JERSEY

Lidl US Is Bringing Its Iconic Quality to Freehold as Part of the Brand’s Growing Presence in New Jersey

04/11/2025 | Arlington, VA

Freehold Lidl US Store

On your mark, get set... shop! We’re opening a new Lidl US location at 91 Trotters Way, Freehold, New Jersey, 07728 on Friday, May 9.

 

Make sure to get there early to fuel up with a freshly baked croissant and a cup of coffee before the fun begins! We’ll start welcoming customers with the sunrise; our official ribbon cutting ceremony will begin at 7:40 a.m.

 

If you miss our grand opening celebration, don’t worry – our Freehold store will be open from 8 a.m. to 9 p.m. daily.

 

We’re the Super-EST Market in town for a reason, delivering unique options and unbeatable savings to our communities. At Lidl US, shoppers experience a curated collection of private label picks, global imports, and everyday name brands. From imported cheeses to fresh meats and seafood, you’ll get to experience the quality we’re famous for in Europe — without using your passport.

In case you don’t believe us yet…

 

  • There's something for everyone at your new Lidl US — we pride ourselves on our unique specialty items, ranging from authentic specialty sauces, cured meats, and more.
  • You never know what you can find in our Midl of Lidl aisle, where merchandise changes each week, providing shoppers with limited time offers and surprisingly delightful finds.
  • Break out your best fruit and veggie salad recipes; we dare you to find sweeter berries or juicier tomatoes!
  • Smell that? It’s our freshly baked breads and pastries constantly refilled throughout the day.
  • No endless mazes here: We offer an easy-to-shop layout for a faster and more convenient shop for customers.
  • Our MyLidl app offers exclusive app-only deals, including a welcome coupon and Super Shopper rewards program.
  • We deliver on our promises with our Lidl Love It Guarantee, a logo that guarantees customer satisfaction. If shoppers don’t love the product they buy, they’re entitled to a refund and a replacement

 

We’ve even taken the liberty of compiling some of our favorite items, so you know what to look for on your first Freehold Lidl US trip:

 

  • The Famous 49 Cent Croissant: Our famous 49-cent butter croissants are flown in from Europe and baked fresh daily in our stores. We dare you to find a flakier French pastry this side of the Atlantic!
  • Lidl Bon Gelati Mini Mix Ice Cream Bars: Like your favorite brand name ice cream bars, this Lidl-exclusive pack comes with 12 bars and four flavors, including milk chocolate, almond, white chocolate and dark chocolate. Because we source only the best options in our private label assortment, these ice cream bars are made without synthetic colors and use Rainforest Alliance Certified Cocoa!
  • Lidl Preferred Selection Frozen Tiramisu: Enjoy the tastes of Italy straight from the freezer with our Lidl Preferred Selection Frozen Tiramisu.
  • Lidl Preferred Selection Parmigiano Reggiano: Our Parmigiano Reggiano is an authentic Italian cheese aged 24 months with a rich flavor, perfect for grating over pasta or enjoying on its own.
  • Lidl Preferred Selection Prosciutto: A premium, thinly sliced prosciutto, perfect for charcuterie boards, sandwiches and more.
  • Lidl Kong Strong Energy Drink: A powerful boost at a low price, available in a variety of flavors, including sugar-free options, to keep you energized throughout the day.
  • Lidl Snack Day Extra Flavor Wavy Potato Chips: Who doesn’t love a good deal? We’ve found one for you! Our Snack Day Extra Flavor Wavy Potato Chips offer a punch of flavor, available in Dill Pickle, Ketchup and Barbecue flavors.
  • Preferred Selection Chilled Italian Pasta: Feel like you’re on an Italian vacation with our Preferred Selection pasta line! Ingredients are imported straight from Italy, featuring premium fillings like truffle and lobster, available in unique flavors like Cacio e Pepe and Burrata and Sun-Dried Tomato.
  • Preferred Selection Pizza: When cooking isn’t in the cards, grab our private label Lidl Preferred Selection pizzas to delight your dinner table! Our pizzas are imported from Europe and feature a combination of unique and classic flavors, like Truffle Oil & Mushroom, 5 Cheese & Chutney and Margherita.

 

Get ready, Freehold, for the fresh-EST finds and the Lidl-EST prices at your new Lidl US, the Super-EST Market! Check out our weekly savings and surprises at Lidl.com and follow us on your favorite social media channels for what's new @lidlus.

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