LIDL US OPENING A FRESH NEW STORE IN HACKENSACK, NEW JERSEY

On your mark, get set... shop! We’re opening a new Lidl US location at 150 River Street, Hackensack, New Jersey, 07601 on Friday, July 25.

Make sure to get there early to fuel up with a freshly baked croissant and a cup of coffee before the fun begins! We’ll start welcoming customers with the sunrise; our official ribbon cutting ceremony will begin at 7:40 a.m.

If you miss our grand opening celebration, don’t worry – our Hackensack store will be open from 8 a.m. to 9 p.m. daily.

We’re the Super-EST Market in town for a reason, delivering unique options and unbeatable savings to our communities. At Lidl US, shoppers experience a curated collection of private label picks, global imports, and everyday name brands. From imported cheeses to fresh meats and seafood, you’ll get to experience the quality we’re famous for in Europe — without using your passport.

In case you don’t believe us yet…

·       There's something for everyone at your new Lidl US — we pride ourselves on our unique specialty items, ranging from authentic specialty sauces, cured meats, and more.

·       You never know what you can find in our Midl of Lidl aisle, where new items drop every Monday, providing shoppers with limited time offers and surprisingly delightful finds.

·       Break out your best fruit and veggie salad recipes; we dare you to find sweeter berries or juicier tomatoes!

·       Smell that? It’s our freshly baked breads and pastries constantly refilled throughout the day.

·       No endless mazes here: We offer an easy-to-shop layout for a faster and more convenient shop for customers.

·       Our MyLidl app offers exclusive app-only deals, including a welcome coupon and Super Shopper rewards program.

·       We deliver on our promises with our Lidl Love It Guarantee, a logo that guarantees customer satisfaction. If shoppers don’t love the product they buy, they’re entitled to a refund and a replacement. 

We’ve even taken the liberty of compiling some of our favorite items, so you know what to look for on your first Hackensack Lidl US trip:

o   The Famous 49 Cent Croissant: Our famous 49-cent butter croissants are flown in from Europe and baked fresh daily in our stores. We dare you to find a flakier French pastry this side of the Atlantic!

o   NEW! Angel Hair Chocolate: A melt-in-your-mouth treat featuring delicate pişmaniye (Turkish cotton candy), rich raspberry chocolate and creamy pistachio filling for a truly unique bite. Available at Lidl US starting mid-July.

o   NEW! Bakery Special Guests: We recently launched our new Special Guest bakery program where we introduce one new baked good each month that leans into seasonal trends and unique items, available while supplies last. For our Hackensack opening, we’ll have TWO special guests: our Cinnamon Raisin NY Bagel and our brand-new Banana Nut Muffin! Get them before we run out!

o   NEW! Butcher’s Specialty Private Label Meat Brand: Butcher’s Specialty is our line of high-quality, affordable beef, chicken, pork, lamb, and veal. With options like USDA Choice beef, organic beef, grass fed beef, antibiotic-free chicken, and all-natural pork, Lidl US is now your one-stop shop for all your protein needs!

o   NEW! Nixe Chunk Light Tuna in Water (Private Label): Dive into value with Nixe, our MSC-certified, sustainably sourced chunk light tuna. For just $19.99, shoppers can score a full case (48 cans) available for a limited time from the Friday of the grand store opening to the following Friday.

o   Preferred Selection Pizza: When cooking isn’t in the cards, grab our private label Lidl Preferred Selection pizzas to delight your dinner table! Our pizzas are imported from Europe and feature a combination of unique and classic flavors, like Truffle Oil & Mushroom, 5 Cheese & Chutney and Margherita.

o   Bon Gelati Mini Mix Ice Cream Bars: Like your favorite brand name ice cream bars, this Lidl-exclusive pack comes with 12 bars and four flavors, including milk chocolate, almond, white chocolate and dark chocolate.

o   Lidl Preferred Selection Parmigiano Reggiano: Our Parmigiano Reggiano is an authentic Italian cheese aged 24 months with a rich flavor, perfect for grating over pasta or enjoying on its own.

o   Lidl Preferred Selection Prosciutto: A premium, thinly sliced prosciutto, perfect for charcuterie boards, sandwiches and more.

o   Lidl Preferred Selection Frozen Tiramisu: Enjoy the tastes of Italy straight from the freezer with our Lidl Preferred Selection Frozen Tiramisu.

o   Preferred Selection Chilled Italian Pasta: Feel like you’re on an Italian vacation with our Preferred Selection pasta line! Ingredients are imported straight from Italy, featuring premium fillings like truffle and lobster, available in unique flavors like Cacio e Pepe and Burrata and Sun-Dried Tomato.

Get ready, Hackensack, for the fresh-EST finds and the Lidl-EST prices at your new Lidl US, the Super-EST Market! Check out our weekly savings and surprises at Lidl.com and follow us on your favorite social media channels for what's new @lidlus.