Lidl US Launches Exciting New Bakery Items Across All Stores

Lidl US is thrilled to announce the addition of an enticing array of new bakery items to its shelves, currently available in all stores as of June 12. The new offerings include a variety of delicious donuts, muffins, and classic New York style bagels, promising to elevate the bakery experience for Lidl customers.

At Lidl, we pride ourselves on bringing the best of the world's bakery traditions to our stores. From the finest croissants imported from France to authentic pretzels from Germany, we have always focused on offering top-quality international bakery delights. Now, we are excited to introduce classic New York bagels to our lineup, along with a selection of irresistible donuts.

The new bakery standout items are the Plain NY Bagel, Everything NY Bagel, Cinnamon Roll Donut, Apple Fritter, Chocolate Yeast Donut, Glazed Yeast Donut, Glazed Cake Donut, Blueberry Muffin with Streusel, and Triple Chocolate Muffin.

"These new offerings are part of our strategic pivot here at Lidl US; bagels and donuts, in particular, are a testament to our commitment to bring more of what US consumers expect to our assortment,” said Tod Seiling, VP Fresh at Lidl US and Lidl’s very own bakery connoisseur. "We pride ourselves on the quality and consistency of our bakery items and we’re excited to continue tailoring our baked goods to ensure we’re delivering the best experience for our shoppers.”

American demand for grocery bakery offerings, specifically donuts and bagels, is rising. In the last year, 82.2% of US households purchased donuts and 71.3% purchased bagels in a grocery store. More specifically, 2.1 billion donuts, up 12.8% from the previous year, and almost 986 million bagels, up 3.8% from the previous year, were sold in grocery stores in the past year.

Lidl’s new bakery selection has been crafted with the utmost attention to quality and taste. The new bakery items are part of Lidl’s ongoing commitment to innovation and quality in its product offerings. Visit your nearest store to try these delicious new offerings and look out for more new Lidl bakery items to come!

About Lidl

Lidl operates more than 12,000 stores and is active in 32 countries, employing more than 360,000 employees globally. Lidl offers customers the highest quality fresh produce, meat, bakery items and a wide array of household products at unbelievably low prices. Lidl first established its U.S. headquarters in Arlington County, Virginia, in June 2015, and today sells its award-winning products in more than 170 stores across nine east coast states and Washington, D.C. For more information, visit www.Lidl.com.