LIDL PLUS ARRIVES IN THE U.S., HELPING SHOPPERS SAVE MORE ON EVERY TRIP

Lidl US is launching Lidl Plus, the award-winning loyalty program, in the United States on July 15. Already used by more than 120 million customers worldwide, Lidl Plus is one of the largest grocery apps in the world.

With the Lidl Plus app, saving on groceries is simpler than ever. It brings personalized offers, member-exclusive offers and rewards in one easy-to-use app. Whether shoppers are stocking up on weekly essentials, planning meals or exploring new products, the app makes it easy to stretch your budget without ever compromising on quality. Lidl Plus also allows shoppers to combine instant savings with points-based rewards for even more opportunities to save.

“Launching Lidl Plus is part of our strategy to bring even more value to our customers,” said Lidl US CEO Alan Barry. “We’re always looking for new ways to make it more rewarding to shop at Lidl US and we’re confident our customers will love all the new benefits of Lidl Plus.”

Key features of Lidl Plus include:
 

• Lidl Points: Customers earn points on every purchase, which can be redeemed for free products and other rewards.
• Member Exclusive Offers: Access exclusive pricing that automatically applies at checkout when you scan your app, available only to Lidl Plus members.
• Personalized Coupons: Receive coupons tailored to individual shopping habits and preferences.
• Digital Receipts: A fast, paperless way to automatically organize and save every purchase within the app for easy tracking and returns.
• Surprises: Fun reward experiences including Mystery Boxes and Spin To Win (coming post-launch) will bring an element of excitement to the shopping trip.

Customers who download and register the app by July 14 will receive an early-bird bonus of a free meal* redeemable after launch, while in-store shoppers can also receive complimentary Lidl swag, while supplies last.

All customers, including existing myLidl users, must register for the new Lidl Plus platform. Customers who register with the same email address associated with their myLidl account will have select profile information automatically transferred.

To celebrate the launch, Lidl US is rolling out its “Tap Into Savings” campaign across digital and social channels, showing shoppers how easy it is to unlock even more value with Lidl Plus. The campaign features creator content from well-known dancers “tapping” into the rewards, offers and savings available through the app.

Download the Lidl Plus app in the Android or Apple app store today, check out our weekly savings and surprises at Lidl.com and follow us on your favorite social media channels for what's new at @lidlus.

*Early-bird bonus of free meal is one free ready meal coupon. Redeemable July 15 - July 31 in the new app for customers who register for a Lidl Plus account between July 1 - July 14.