Lidl US Brings Gourmet European Flavors Home for the Holidays with Exclusive Preferred Selection® Line — Starting at Only $1.99

As the holiday  season arrives, Lidl US is hosting easier than ever with the return of its fan-favorite Preferred Selection® product line. Designed to bring gourmet quality to everyday tables, the expanded seasonal collection features 89 curated items arriving in stores continuously from late October through December —delivering premium holiday food at exceptional prices.

Whether shoppers are crafting a festive charcuterie board, serving gourmet seafood, or searching for unique sweet treats, the Preferred Selection® lineup brings an authentic European feast straight to U.S. stores.

A Complete Seasonal Assortment: From Pantry Staples to Chilled Delicacies
Throughout the holiday season, customers will discover a rotating selection of 89 specialty products, including artisanal cheeses, cured meats, premium seafood, pantry essentials, and indulgent desserts.

• Lidl Preferred Selection Jamon Serrano Dry Cured Serrano Ham Leg – only $119.99 
• Lidl Preferred Selection Lobster Tail Twin Pack – only $12.99 
• Lidl Preferred Selection Salmon in Puff Pastry – only $9.99 
• Lidl Preferred Selection Scallops in Garlic Parsley Butter – only $7.99 
• Lidl Preferred Selection Greek Extra Virgin Olive Oil PGI – only $7.99 
• Lidl Preferred Selection Hard Sheep's Milk Cheese – only $4.99 
• Lidl Preferred Selection Premium Handmade Chocolate – only $4.99 
• Lidl Preferred Selection Madagascar Bourbon Vanilla Beans – only $2.99 
• Lidl Preferred Selection Mini Puff Pastry Shells – only $1.99 

Authentic Quality at Unbeatable Value:
"Holiday hosting is about bringing people together over delicious food, without stretching your budget,” said Jassine Ouali, Chief Customer Officer at Lidl US. “From Spanish Serrano ham to European baked goods and desserts, these specialties make it easy to create a memorable holiday spread that everyone can enjoy.” 

The Preferred Selection® holiday range will begin rolling out at all Lidl US stores on Wednesday, October 28, 2026 , with new items arriving weekly throughout the end of the year.  Items are offered as part of Lidl’s limited-time seasonal assortment.

Product Availability & Legal Notice:
Products, prices, and packaging are available while supplies last. Quantities are limited and items are not guaranteed to be restocked. Prices and availability may vary by store location and are subject to change without notice. Tax extra where applicable.

About Lidl US
Lidl, part of Schwarz Group, is one of the leading food retailers across the globe. Lidl currently operates around 12,900 stores in 32 countries and employs over 395,000 people. Lidl US opened its headquarters in Virginia in 2015 and its first stores in the US in 2017. Lidl US is committed to transforming the grocery experience by offering the highest quality products at the best possible prices. Through its new Lidl Plus loyalty program, customers can enjoy personalized offers and rewards. Shoppers can find award-winning items, from fresh produce and beautiful floral arrangements to unique household goods, in more than 200 stores across nine East Coast states. For more information, visit www.lidl.com.

Media Contact:
Lidl US Media Relations
Email: media@lidl.us