LIDL US OPENS NEW STORE IN MANHATTAN, BRINGING LOW PRICES TO CENTRAL MANHATTAN

On your mark, get set... shop! Lidl US is thrilled to announce the grand opening of its newest store in Manhattan’s Chelsea neighborhood on Wednesday, October 7. Located at 335 8th Avenue, New York, NY 10001, this store marks Lidl bringing its lowest prices directly to Central Manhattan. Local residents and visitors will enjoy high-quality private-label staples for their daily shop, a vast selection of fresh produce, international specialties, and rotating weekly non-food products at unbeatable value.

What you need to know:

• Grand Opening Celebration: Wednesday, October 7, starting at 7:40 a.m. with an official ribbon-cutting ceremony.
• Store Hours: Open daily from 8:00 a.m. to 9:00 p.m
• Exclusive Opening Offers: Early shoppers can take advantage of special discounts across fresh produce, bakery goods and non-food items.

A Fresh and Efficient Shopping Experience

At Lidl, the customer experience comes first. The new Chelsea store is designed for maximum convenience, combining daily fresh fruit and vegetables with top-quality meat and pantry essentials. Shoppers will also discover Lidl's popular non-food aisle—featuring rotating weekly surprises from kitchenware to seasonal home goods—alongside an in-store bakery offering fresh items throughout the day, including its famous butter croissant for just $0.49.

Quotes & Statements

Jassine Ouali, Chief Customer Officer at Lidl US, said: 
“We are thrilled to bring our proven concept and our lowest prices to a new location right in Central Manhattan. Our goal is to transform grocery shopping in New York by delivering outstanding quality, maximum freshness, and a fantastic shopping experience — all at prices that provide real relief to our customers' wallets. Whether it’s fresh produce for dinner, exciting weekly non-food finds, or a flaky croissant in the morning, we invite all New Yorkers to experience the Lidl difference. We remain relentlessly committed to bringing low prices to NYC every single day.”

Brayan Garcia, Store Manager Lidl Chelsea, said: 
“My team and I can’t wait to open our doors to the Chelsea community. We’ve worked hard to create a store that combines the freshest produce, daily baked goods, unique non-food offers, and a fast, effortless shopping experience. We look forward to serving our Clients every single day.”

MaryAnne Gilmartin, Founder and CEO of real estate development firm MAG Partners, said: “MAG Partners is thrilled to welcome a high-quality supermarket to Mabel. Lidl shares our commitment to the greater Chelsea area, and local residents will greatly benefit from Lidl's fresh, top-quality groceries at low prices.”

What Makes Lidl US Unique

Lidl is defined by an efficient shopping model that pairs top quality with low prices. Highlights for loyal shoppers include:

• Fresh In-Store Bakery: Freshly baked breads and pastries prepared throughout the day — including the iconic $0.49 butter croissant.
• Fresh Produce & Daily Essentials: A wide selection of high-quality fruits, vegetables, and meats delivered daily.
• Exciting Non-Food Offers: Rotating weekly deals on home essentials, kitchen gadgets, apparel, and seasonal items.
• Lidl Plus: Download the free app to earn points, unlock exclusive coupons, and save on every trip.

About Lidl US

Lidl, part of Schwarz Group, is one of the leading food retailers across the globe. Lidl currently operates around 12,900 stores in 32 countries and employs over 395,000 people. Lidl US opened its headquarters in Virginia in 2015 and its first stores in the US in 2017. Lidl US is committed to transforming the grocery experience by offering the highest quality products at the best possible prices. Through its new Lidl Plus loyalty program, customers can enjoy personalized offers and rewards. Shoppers can find award-winning items, from fresh produce and beautiful floral arrangements to unique household goods, in more than 200 stores across nine East Coast states. For more information, visit www.lidl.com.