LIDL US OPENING A FRESH NEW GROCERY STORE IN FALLS CHURCH, VIRGINIA

On your mark, get set... shop! Lidl US is thrilled to announce the grand opening of its newest grocery store in Falls Church, Virginia, on Wednesday, August 12. Located at 7511 Leesburg Pike, the store promises high-quality private-label products, global imports, and fresh, locally sourced options at low prices.

Start your day with freshly baked croissants and a cup of coffee as you join us for the ribbon-cutting ceremony at 7:40 a.m. Early shoppers will enjoy exclusive deals, a first look at specialty items, and the exciting opportunity to experience Lidl’s award-winning aisles.

If you miss our grand opening celebration, don’t worry — our Falls Church store will be open from 8 a.m. to 9 p.m. daily.

We’re a neighborhood favorite for a reason, delivering unique options and everyday savings to our communities. At Lidl US, shoppers will discover a grocery store centered on value, quality, and efficiency. From private label picks and imported goods to fresh local produce, you’ll get to experience the quality we’re famous for in Europe — without using your passport. Here’s what makes Lidl US unique:

Weekly Perks for Loyal Shoppers

• Fresh Finds: Smell that? It’s the famous Lidl US bakery, offering freshly baked bread and pastries all day long.
• More Ways to Save with Lidl Plus: Download our loyalty app Lidl Plus to earn Lidl Points on every purchase, unlock member exclusive offers at checkout and customize your trip with personalized coupons.
• Weekly Savings: Keep your cart full and your wallet happy with our Wednesday Weekly Deals —rotating discounts on fresh produce, pantry staples, and global brands.
• Weekend Super Sale: Six sizzling items drop every Friday-Sunday at prices so hot, they won’t last long — available for a limited time only.
• Monday Must-Haves: Start your week strong with non-food finds, including kitchenware, home décor, fitness gear, and seasonal treats like Favorina holiday chocolates.

Taste the Difference With These Lidl Legends

• Famous 49-Cent Butter Croissants: Imported from Europe and baked fresh daily, we dare you to find a flakier French pastry this side of the Atlantic.
• Bon Gelati Mini Mix Ice Cream Bars: Try our perfectly portioned assortment of creamy, indulgent ice cream bars in a variety of crowd-pleasing flavors, including almond, white chocolate, milk chocolate and dark chocolate.
• Snack Day Wavy Potato Chips, Extra Flavor All Dressed: Bold, flavor-packed chips coated with extra seasoning and made with no artificial flavors for a crave-worthy crunch.
• Alesto Raw Cashews: Premium-quality nuts perfect for better snacking at home.
  Dark Chocolate with Whole Roasted Hazelnuts: Rich, velvety dark chocolate paired with perfectly roasted hazelnuts for a satisfyingly crunchy, indulgent treat, made with no artificial flavors.
• Solevita Organic Lemon Ginger Shot: Crafted with USDA Organic lemon and ginger for a bold, refreshing burst of flavor.
• Lidl Preferred Selection Gold Coffee: Imported from Germany and made with a full-bodied blend with a smooth finish, perfect for starting your day or savoring a slow moment.

What Sets Lidl US Apart?

• Efficient Shopping Layout: Simplified store design ensures a quick and seamless shopping experience. No endless mazes here!
• Lidl Love It Guarantee: If you’re not satisfied, enjoy both a refund and replacement — our promise to you.
• Bakery Special Guests: Our Special Guest bakery program introduces four new baked goods each month that lean into seasonal trends and unique finds, available while supplies last. For our Falls Church opening, we’ll have our Toffee Pecan Cookie, Brookie, Blueberry Scone and Brownie Pop!

Get ready for the fresh finds and low prices at your new Lidl US! Download the Lidl Plus app in the Android or Apple app store today, check out our weekly savings and surprises at Lidl.com and follow us on your favorite social media channels for what's new at @lidlus.

About Lidl US 
Lidl, part of Schwarz Group, is one of the leading food retailers across the globe. Lidl currently operates around 12,900 stores in 32 countries and employs over 395,000 people. Lidl US opened its headquarters in Virginia in 2015 and its first stores in the US in 2017. Lidl US is committed to transforming the grocery experience by offering the highest quality products at the best possible prices. Through its new Lidl Plus loyalty program, customers can enjoy personalized offers and rewards. Shoppers can find award-winning items, from fresh produce and beautiful floral arrangements to unique household goods, in more than 200 stores across nine East Coast states. For more information, visit www.lidl.com.